Anja McCarthy

Senior Innovation Associate


“The human focus of our work brings the data to life and creates opportunities for people to share their stories and experiences, which is the first step in understanding and innovating together. Working across sectors and in multi-disciplinary teams, enables us combine knowledge and skills to tackle big societal challenges such as population ageing and longevity, and based on a deeper understanding of lived experience.”


Anja is a Senior Innovation Associate at NICA and works on both national and international projects to develop research and citizen insights which can add ageing intelligence® to ageing and longevity.

Anja is an experienced project manager, social researcher and analyst, with a background in impact evaluation and strategy, and has worked in academia and local and regional development.

Prior to joining NICA Anja was a Research Associate on the EPSRC Digital Economy Research Centre programme Open Lab, Newcastle University, working on the transformational impact of digital civics research in public services and with communities.

Anja has a PhD in human geography from Newcastle University’s Centre for Urban and Regional Development Studies (CURDS) including qualitative and quantitative research methods training. Her main interests are in participatory methods of research, inequalities, and cross-sector collaborations.




Our People

We deal with ageing and longevity. So we deal, first and foremost, with people - their relationship with society, the economy, politics and innovation. Our background is as diverse and holistic as the subject we deal with requires. This is us. Nice to meet you.

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