Lauren Zayya

Senior Innovation Associate

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“In this role, I am fortunate to be able to connect with real people, to better understand their needs, motivations and aspirations for the future. Working with our VOICE® community and forward-thinking businesses, we can question, challenge, conceptualise and explore new possibilities to inform decision-making and bring about positive change for families, communities, and all of society”

Lauren is a Senior Innovation Associate at NICA, working with our clients to co-design propositions (grounded in citizen insight) to help us to age better and live well.

Lauren is an experienced innovation consultant and project manager with a background in business strategy and trend forecasting. Lauren has an MA in Design Innovation from Northumbria University and has worked with start-ups, SMEs and global brands to drive innovation and action trends in their business.

Email: lauren.zayya@newcastle.ac.uk

Our People

We deal with ageing and longevity. So we deal, first and foremost, with people - their relationship with society, the economy, politics and innovation. Our background is as diverse and holistic as the subject we deal with requires. This is us. Nice to meet you.