Merge the power of human + machine

Data and Insights / offering

AGEING INTELLIGENCE ADVISORY

Front door access to Ageing and Longevity knowledge and expertise and a holistic approach to a client’s needs. This service is an entry point for our wider membership offer and encompasses the development of Joint Requirement Definitions & and an ongoing responsive partnership with NICA.

Through expert consultancy services, NICA’s senior team work with a client to develop an initial Joint Requirement Definition. This defines objectives, explores main strategic goals, time constraints and obligations, markets and target population, etc. to develop an overall activity plan.

At NICA we are aware that while no one owns an entire ecosystem, everyone would enjoy the entire picture. This service allows clients to have privileged access to our knowledge, expertise, ecosystem and network of organisations, researchers, enterprises and thought-leaders in Ageing and Longevity.

Our Ageing Intelligence Advisory service is built around the needs of a client but can typically entail ~60 hours expert consultancy services and a range of additional options such as:
• Research Landscape mapping to understand the key players in the ageing and longevity ecosystem;
• Innovation networking to actively promote and suggest meaningful collaborations and partnerships between small and large, private and public organisations;
• Access to Longevity As a Service (LAAS) cluster

AGEING INTELLIGENCE INSIGHT DATA PLATFORM

A global observatory on ageing and longevity; harnessing, integrating and analysing research, data, knowledge and best-practices worldwide.

The Ageing Intelligence Insight Data Platform is a comprehensive (human) data-driven insight tool. It has been built to leverage immense human knowledge and experience through big data and artificial intelligence technologies, and add meaning to it, enabling the constant generation of new insights. It consists of evidence synthesis, market, pipeline and trend analysis, horizon scanning, alongside deep-dive consumer insights.

This enables businesses to quickly search and research market gaps, innovation opportunities, consumer insights, future trends, conduct analysis and utilise in-built data visualisation capability to present these in engaging ways.

INNOVATION ADVISOR TO START-UPS, SCALE UPS AND CAPITAL INVESTORS

We help to accelerate the next generation of innovators as well as helping well established organisations and global enterprises to develop new services or business models inside their business units.

Thanks to our expertise of consumers’ desires and needs we are also well placed to advise capital investors and accelerator programmes, both in scouting and defining meaningful investment opportunities (for the market and older consumers) and through citizen insight events for groups of entrepreneurs.

DIGITAL ETHNOGRAPHY

Add some Qual to your Quant and really get to know your customers or target market. Through our Digital ethnography services we help clients to gain an understanding of how older people actually experience life, brands, products and services. Bring your customers into focus and add a new dimension to the innovation process.