Francesca Vecchioni

“There was a definite turning point, which led me to found Diversity and engage as an activist. It was the moment in which I fully understood the responsibility that everyone has  to their own personal sphere, and how much this sphere can always grow. I realised it thanks to motherhood. Before the birth of my daughters, I was convinced that I should constantly teach them something, but the truth is that I learned a lot. The great value of growing, and of going through each phase of our life, is understanding what we still have to learn. It is to unhinge prejudice.”

Bio:

Francesca Vecchioni is an expert in communication, media languages, hate speech and human rights. She is an inclusion trainer, with a deep knowledge on discrimination, diversity management and unconscious bias and President of Diversity – a non-profit organisation committed to promoting social inclusion and organisational well-being through research, training, monitoring, consultancy and advocacy activities. Francesca is also a diversity and inclusion consultant for some of the main Italian and foreign companies.

By combining Institutions, Universities, Media and the business world, she created the Diversity Media Awards (DMA), a research project and media event dedicated to the representation of all areas of diversity in communication, and the Diversity Brand Summit (DBS), which identifies the brands considered more inclusive – always with reference to the areas of diversity -, and measures the economic value generated on the basis of an annual consumer based research (Diversity Brand Index). In 2018, with Diversity, she created and promoted the #diversitywins and “Lega del Lieto Fine” campaigns and conceived the first experiment of unified network transmission of a TruLive streaming event shared by the main Italian broadcasters.